Hoy quería hablaros de FEMTECH, una nueva tendencia en el mundo de los negocios y las startups, que viene “pisando” bastante fuerte y que personalmente creo que tiene mucho futuro, sobre todo tras el COVID; donde vamos a encontrarnos con un nuevo tipo de usuario prosumer, exigente, infiel, que valora comodidad e ubicuidad y que busca personalización (si quieres saber más, te lo cuento al comienzo de este webinar “Innovación rápida”).
El término FEMTECH (Fem = female, tech = tecnología) define al ecosistema emprendedor y a las startups tecnológicas que crean productos de salud e higiene centrados en la mujer, en temas relacionados con la fertilidad, cuidados prenatales y posnatales, menstruación, sexualidad, etc. (más adelante lo detallamos más).
Algunos datos de negocio FEMTECH
El mercado de las Femtech recaudó más de 1.000 millones de dólares de financiación en 2019, y se prevé que alcance un valor de más de 50.000 millones de dólares en 2025.
Con estos números, poco más se puede decir….
Tipos de proyectos y startup FEMTECH
Algunas áreas donde están presentes productos FEMTECH son:
- Soluciones de fertilidad
- Atención a la salud reproductiva
- Seguimiento de los días fértiles y del ciclo menstrual
- Cuidados prenatales y posnatales
- Empoderamiento femenino
- Productos sanitarios para la menstruación
- Bienestar sexual de las mujeres
- Productos de belleza personalizados
- Etc.
Algunos ejemplos de startups FEMTECH son:
- B-WON: https://www.b-wom.com/: Coach digital en forma de app para la salud de la mujer a la que acompañan con planes de cuidados personalizados conforme a los objetivos que se proponga.
- LACTAPP: https://lactapp.es/: startup orientada a facilitar información sobre lactancia y maternidad de manera personalizada haciendo uso de la inteligencia artificial.
- SATISFYER: https://www.satisfyer.com/es/: juguete erótico
- CLUE: https://endo-metrix.com/: seguimiento de tu ciclo menstrual
- KEGG: https://kegg.tech/: Seguimiento de tus ciclos de fertilidad
- GRACE: https://www.gracecooling.com/: pulsera que te ayudará a superar los sofocos
- EMJOY: https://www.letsemjoy.com/: audioguía para el bienestar íntimo
- GAZELLA: https://www.gazella.app/: aplicación para estar activa y saludable
- OUI https://www.oui.us/: Consiste en una cápsula que después de ser ingerida, se disuelve y libera sus componentes. Su objetivo es proporcionar un método anticonceptivo eficaz y seguro libre de hormonas. Su efectividad comienza desde el primer minuto en que entra en el organismo, hasta un día después de la ingesta.
- APRICITY https://www.apricity.life/ : la startup ofrece los servicios de una clínica virtual de fertilidad y la asistencia a través de asesores expertos en problemas del embarazo. para mejorar las probabilidades de gestación tanto en mujeres como en parejas con dificultades para concebir
Sin duda, un ecosistema emprendedor con muchas posibilidades que veremos como crece en los próximos años.
¡Ah! Y si tienes una idea de negocio en este área y necesitas ayuda, quizás deberías contactarme o pasarte por nuestra página de servicios a emprendedores.
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